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		<itunes:subtitle>The infotainment media network for healthcare marketers</itunes:subtitle>
		<itunes:author>Shift Forward Health</itunes:author>
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<item>
	<title>A Surgeon’s Thoughts on Medical Innovations with Dr. Scott Sigman</title>
	<link>https://shiftforwardhealth.com/podcast/a-surgeons-thoughts-on-medical-innovations-with-dr-scott-sigman/</link>
	<pubDate>Tue, 11 Nov 2025 09:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/a-surgeons-thoughts-on-medical-innovations-with-dr-scott-sigman/</guid>
	<description><![CDATA[Orthopedic surgeon, podcast host, and author Dr. Scott Sigman joins hosts Scott Zeitzer and Michael Roberts to discuss medical innovations like robotic surgery, biologics, and AI. Dr. Sigman shares his opinions on current new technologies, how he thinks the technology will evolve over time, and the value of collecting and analyzing data along the way....]]></description>
	<itunes:subtitle><![CDATA[Orthopedic surgeon, podcast host, and author Dr. Scott Sigman joins hosts Scott Zeitzer and Michael Roberts to discuss medical innovations like robotic surgery, biologics, and AI. Dr. Sigman shares his opinions on current new technologies, how he thinks ]]></itunes:subtitle>
	<content:encoded><![CDATA[Orthopedic surgeon, podcast host, and author Dr. Scott Sigman joins hosts Scott Zeitzer and Michael Roberts to discuss medical innovations like robotic surgery, biologics, and AI. Dr. Sigman shares his opinions on current new technologies, how he thinks the technology will evolve over time, and the value of collecting and analyzing data along the way....]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4098/a-surgeons-thoughts-on-medical-innovations-with-dr-scott-sigman.mp3" length="165.68" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Orthopedic surgeon, podcast host, and author Dr. Scott Sigman joins hosts Scott Zeitzer and Michael Roberts to discuss medical innovations like robotic surgery, biologics, and AI. Dr. Sigman shares his opinions on current new technologies, how he thinks the technology will evolve over time, and the value of collecting and analyzing data along the way....]]></itunes:summary>
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		<title>A Surgeon’s Thoughts on Medical Innovations with Dr. Scott Sigman</title>
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	<itunes:duration>32:49</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Orthopedic surgeon, podcast host, and author Dr. Scott Sigman joins hosts Scott Zeitzer and Michael Roberts to discuss medical innovations like robotic surgery, biologics, and AI. Dr. Sigman shares his opinions on current new technologies, how he thinks the technology will evolve over time, and the value of collecting and analyzing data along the way....]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/11/1762275382512-1ad0e80e-16b2-45a7-93b1-f8d7e261f7de.webp"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Consultant Insights: Connecting the Dots from Product to Physician to Patients</title>
	<link>https://shiftforwardhealth.com/podcast/consultant-insights-connecting-the-dots-from-product-to-physician-to-patients/</link>
	<pubDate>Tue, 28 Oct 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/consultant-insights-connecting-the-dots-from-product-to-physician-to-patients/</guid>
	<description><![CDATA[In this episode from our Consultant Insights series, our company president Scott Zeitzer explains why it’s important for medtech companies to connect the dots from their product to physicians to patients. Our COO Justin Bantuelle explains how a physician locator can help. Our hosts also discuss when this type of marketing makes sense, and what...]]></description>
	<itunes:subtitle><![CDATA[In this episode from our Consultant Insights series, our company president Scott Zeitzer explains why it’s important for medtech companies to connect the dots from their product to physicians to patients. Our COO Justin Bantuelle explains how a physician]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode from our Consultant Insights series, our company president Scott Zeitzer explains why it’s important for medtech companies to connect the dots from their product to physicians to patients. Our COO Justin Bantuelle explains how a physician locator can help. Our hosts also discuss when this type of marketing makes sense, and what...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4096/consultant-insights-connecting-the-dots-from-product-to-physician-to-patients.mp3" length="26.90" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode from our Consultant Insights series, our company president Scott Zeitzer explains why it’s important for medtech companies to connect the dots from their product to physicians to patients. Our COO Justin Bantuelle explains how a physician locator can help. Our hosts also discuss when this type of marketing makes sense, and what...]]></itunes:summary>
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		<title>Consultant Insights: Connecting the Dots from Product to Physician to Patients</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:22</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[In this episode from our Consultant Insights series, our company president Scott Zeitzer explains why it’s important for medtech companies to connect the dots from their product to physicians to patients. Our COO Justin Bantuelle explains how a physician locator can help. Our hosts also discuss when this type of marketing makes sense, and what...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/10/1761229921642-95ea51fd-051b-4997-b9ce-2aa7dba8d7ba.webp"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Innovations in Viscoelastic Testing with Bob Roda</title>
	<link>https://shiftforwardhealth.com/podcast/innovations-in-viscoelastic-testing-with-bob-roda/</link>
	<pubDate>Tue, 14 Oct 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/innovations-in-viscoelastic-testing-with-bob-roda/</guid>
	<description><![CDATA[Bob Roda, President and CEO of HemoSonics, joins hosts Michael Roberts and Scott Zeitzer to discuss the company’s Quantra® System, a novel, cartridge-based point-of-care viscoelastic testing system. Bob also shares insights into his career in the medtech industry and what he has learned along the way. Hosted on Acast. See acast.com/privacy for more information.]]></description>
	<itunes:subtitle><![CDATA[Bob Roda, President and CEO of HemoSonics, joins hosts Michael Roberts and Scott Zeitzer to discuss the company’s Quantra® System, a novel, cartridge-based point-of-care viscoelastic testing system. Bob also shares insights into his career in the medtech]]></itunes:subtitle>
	<content:encoded><![CDATA[Bob Roda, President and CEO of HemoSonics, joins hosts Michael Roberts and Scott Zeitzer to discuss the company’s Quantra® System, a novel, cartridge-based point-of-care viscoelastic testing system. Bob also shares insights into his career in the medtech industry and what he has learned along the way. Hosted on Acast. See acast.com/privacy for more information.]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4094/innovations-in-viscoelastic-testing-with-bob-roda.mp3" length="65.76" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Bob Roda, President and CEO of HemoSonics, joins hosts Michael Roberts and Scott Zeitzer to discuss the company’s Quantra® System, a novel, cartridge-based point-of-care viscoelastic testing system. Bob also shares insights into his career in the medtech industry and what he has learned along the way. Hosted on Acast. See acast.com/privacy for more information.]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/10/1760021374340-c95d7cba-c614-4ccb-879d-69c1535c682b.jpeg"></itunes:image>
	<image>
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		<title>Innovations in Viscoelastic Testing with Bob Roda</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:43</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Bob Roda, President and CEO of HemoSonics, joins hosts Michael Roberts and Scott Zeitzer to discuss the company’s Quantra® System, a novel, cartridge-based point-of-care viscoelastic testing system. Bob also shares insights into his career in the medtech industry and what he has learned along the way. Hosted on Acast. See acast.com/privacy for more information.]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/10/1760021374340-c95d7cba-c614-4ccb-879d-69c1535c682b.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Consultant Insights: AI in Code Development</title>
	<link>https://shiftforwardhealth.com/podcast/consultant-insights-ai-in-code-development/</link>
	<pubDate>Tue, 30 Sep 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/consultant-insights-ai-in-code-development/</guid>
	<description><![CDATA[In this episode of our Consultant Insights series, our COO Justin Bantuelle and company president Scott Zeitzer discuss the use of AI in code development and review. You’ll learn where AI typically is and is not useful in the development process, and what medtech companies need to watch out for if they want to start...]]></description>
	<itunes:subtitle><![CDATA[In this episode of our Consultant Insights series, our COO Justin Bantuelle and company president Scott Zeitzer discuss the use of AI in code development and review. You’ll learn where AI typically is and is not useful in the development process, and wha]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode of our Consultant Insights series, our COO Justin Bantuelle and company president Scott Zeitzer discuss the use of AI in code development and review. You’ll learn where AI typically is and is not useful in the development process, and what medtech companies need to watch out for if they want to start...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4092/consultant-insights-ai-in-code-development.mp3" length="75.42" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode of our Consultant Insights series, our COO Justin Bantuelle and company president Scott Zeitzer discuss the use of AI in code development and review. You’ll learn where AI typically is and is not useful in the development process, and what medtech companies need to watch out for if they want to start...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/09/1758736921335-db08124b-1665-40de-8369-1094432a9cbe.webp"></itunes:image>
	<image>
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		<title>Consultant Insights: AI in Code Development</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>32:57</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[In this episode of our Consultant Insights series, our COO Justin Bantuelle and company president Scott Zeitzer discuss the use of AI in code development and review. You’ll learn where AI typically is and is not useful in the development process, and what medtech companies need to watch out for if they want to start...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/09/1758736921335-db08124b-1665-40de-8369-1094432a9cbe.webp"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Earlier Detection of Cognitive Disorders with Marc Jones of Altoida</title>
	<link>https://shiftforwardhealth.com/podcast/earlier-detection-of-cognitive-disorders-with-marc-jones-of-altoida/</link>
	<pubDate>Tue, 16 Sep 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/earlier-detection-of-cognitive-disorders-with-marc-jones-of-altoida/</guid>
	<description><![CDATA[Marc Jones, CEO of Altoida, joins our hosts to talk about their NeuroMarker platform and its potential to detect cognitive disorders like Alzheimer’s in earlier stages. Learn how earlier detection enables more effective treatment, and how Altoida is working to change the current standard of care for Alzheimer’s. Hosted on Acast. See acast.com/privacy for more...]]></description>
	<itunes:subtitle><![CDATA[Marc Jones, CEO of Altoida, joins our hosts to talk about their NeuroMarker platform and its potential to detect cognitive disorders like Alzheimer’s in earlier stages. Learn how earlier detection enables more effective treatment, and how Altoida is work]]></itunes:subtitle>
	<content:encoded><![CDATA[Marc Jones, CEO of Altoida, joins our hosts to talk about their NeuroMarker platform and its potential to detect cognitive disorders like Alzheimer’s in earlier stages. Learn how earlier detection enables more effective treatment, and how Altoida is working to change the current standard of care for Alzheimer’s. Hosted on Acast. See acast.com/privacy for more...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4055/earlier-detection-of-cognitive-disorders-with-marc-jones-of-altoida.mp3" length="75.75" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Marc Jones, CEO of Altoida, joins our hosts to talk about their NeuroMarker platform and its potential to detect cognitive disorders like Alzheimer’s in earlier stages. Learn how earlier detection enables more effective treatment, and how Altoida is working to change the current standard of care for Alzheimer’s. Hosted on Acast. See acast.com/privacy for more...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/09/1757615205130-5f958853-3dce-41d1-9e4f-0297ac7b4580.jpeg"></itunes:image>
	<image>
		<url>https://shiftforwardhealth.com/wp-content/uploads/2025/09/1757615205130-5f958853-3dce-41d1-9e4f-0297ac7b4580.jpeg</url>
		<title>Earlier Detection of Cognitive Disorders with Marc Jones of Altoida</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>33:05</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Marc Jones, CEO of Altoida, joins our hosts to talk about their NeuroMarker platform and its potential to detect cognitive disorders like Alzheimer’s in earlier stages. Learn how earlier detection enables more effective treatment, and how Altoida is working to change the current standard of care for Alzheimer’s. Hosted on Acast. See acast.com/privacy for more...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/09/1757615205130-5f958853-3dce-41d1-9e4f-0297ac7b4580.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Consultant Insights: Developing Digital Ecosystems Around Medical Devices</title>
	<link>https://shiftforwardhealth.com/podcast/consultant-insights-developing-digital-ecosystems-around-medical-devices/</link>
	<pubDate>Tue, 02 Sep 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/consultant-insights-developing-digital-ecosystems-around-medical-devices/</guid>
	<description><![CDATA[Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting customer feedback every step of the way. Hosted on Acast. See acast.com/privacy for more information.]]></description>
	<itunes:subtitle><![CDATA[Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting cust]]></itunes:subtitle>
	<content:encoded><![CDATA[Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting customer feedback every step of the way. Hosted on Acast. See acast.com/privacy for more information.]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4053/consultant-insights-developing-digital-ecosystems-around-medical-devices.mp3" length="82.54" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting customer feedback every step of the way. Hosted on Acast. See acast.com/privacy for more information.]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/09/1756475612596-d1e03870-e6eb-498a-b8d0-0b7051d0e744.jpeg"></itunes:image>
	<image>
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		<title>Consultant Insights: Developing Digital Ecosystems Around Medical Devices</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>36:03</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Company president Scott Zeitzer and COO Justin Bantuelle join host Michael Roberts to share insights on building digital ecosystems around medical devices. You’ll learn what factors to consider, how to prioritize needs, and the importance of getting customer feedback every step of the way. Hosted on Acast. See acast.com/privacy for more information.]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/09/1756475612596-d1e03870-e6eb-498a-b8d0-0b7051d0e744.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Overcoming Challenges in Medtech Operations &#038; Development with Tom Looby</title>
	<link>https://shiftforwardhealth.com/podcast/overcoming-challenges-in-medtech-operations-development-with-tom-looby/</link>
	<pubDate>Tue, 19 Aug 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/overcoming-challenges-in-medtech-operations-development-with-tom-looby/</guid>
	<description><![CDATA[Tom Looby, CEO of Conavi Medical, discusses his career path and the different roles he’s held in medtech. He also shares insights into Conavi’s product and trajectory, and advice on navigating challenges in medtech operations and development. Hosted on Acast. See acast.com/privacy for more information.]]></description>
	<itunes:subtitle><![CDATA[Tom Looby, CEO of Conavi Medical, discusses his career path and the different roles he’s held in medtech. He also shares insights into Conavi’s product and trajectory, and advice on navigating challenges in medtech operations and development. Hosted on A]]></itunes:subtitle>
	<content:encoded><![CDATA[Tom Looby, CEO of Conavi Medical, discusses his career path and the different roles he’s held in medtech. He also shares insights into Conavi’s product and trajectory, and advice on navigating challenges in medtech operations and development. Hosted on Acast. See acast.com/privacy for more information.]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4051/overcoming-challenges-in-medtech-operations-development-with-tom-looby.mp3" length="70.53" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Tom Looby, CEO of Conavi Medical, discusses his career path and the different roles he’s held in medtech. He also shares insights into Conavi’s product and trajectory, and advice on navigating challenges in medtech operations and development. Hosted on Acast. See acast.com/privacy for more information.]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/08/1755193245408-d9c74ce4-0c80-4dc4-8664-3817d8e7f042.jpeg"></itunes:image>
	<image>
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		<title>Overcoming Challenges in Medtech Operations &#038; Development with Tom Looby</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>30:48</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Tom Looby, CEO of Conavi Medical, discusses his career path and the different roles he’s held in medtech. He also shares insights into Conavi’s product and trajectory, and advice on navigating challenges in medtech operations and development. Hosted on Acast. See acast.com/privacy for more information.]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/08/1755193245408-d9c74ce4-0c80-4dc4-8664-3817d8e7f042.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Consultant Insights: Creating a Prototype for a Medtech App</title>
	<link>https://shiftforwardhealth.com/podcast/consultant-insights-creating-a-prototype-for-a-medtech-app/</link>
	<pubDate>Tue, 05 Aug 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/consultant-insights-creating-a-prototype-for-a-medtech-app/</guid>
	<description><![CDATA[Health Connective COO Justin Bantuelle and company president Scott Zeitzer join host Michael Roberts to share insights into what medtech companies need to be thinking about when working with a developer to create a prototype for their app. Find out what you should and shouldn’t include, the questions you should be asking of your development...]]></description>
	<itunes:subtitle><![CDATA[Health Connective COO Justin Bantuelle and company president Scott Zeitzer join host Michael Roberts to share insights into what medtech companies need to be thinking about when working with a developer to create a prototype for their app. Find out what ]]></itunes:subtitle>
	<content:encoded><![CDATA[Health Connective COO Justin Bantuelle and company president Scott Zeitzer join host Michael Roberts to share insights into what medtech companies need to be thinking about when working with a developer to create a prototype for their app. Find out what you should and shouldn’t include, the questions you should be asking of your development...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4049/consultant-insights-creating-a-prototype-for-a-medtech-app.mp3" length="75.59" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Health Connective COO Justin Bantuelle and company president Scott Zeitzer join host Michael Roberts to share insights into what medtech companies need to be thinking about when working with a developer to create a prototype for their app. Find out what you should and shouldn’t include, the questions you should be asking of your development...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/08/1753849383387-e0d56d0e-cf76-48d1-aaae-bb805d12ae44.jpeg"></itunes:image>
	<image>
		<url>https://shiftforwardhealth.com/wp-content/uploads/2025/08/1753849383387-e0d56d0e-cf76-48d1-aaae-bb805d12ae44.jpeg</url>
		<title>Consultant Insights: Creating a Prototype for a Medtech App</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>33:01</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Health Connective COO Justin Bantuelle and company president Scott Zeitzer join host Michael Roberts to share insights into what medtech companies need to be thinking about when working with a developer to create a prototype for their app. Find out what you should and shouldn’t include, the questions you should be asking of your development...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/08/1753849383387-e0d56d0e-cf76-48d1-aaae-bb805d12ae44.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Launching Medtech Products in Today’s Environment with Ron Richard</title>
	<link>https://shiftforwardhealth.com/podcast/launching-medtech-products-in-todays-environment-with-ron-richard/</link>
	<pubDate>Tue, 22 Jul 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/launching-medtech-products-in-todays-environment-with-ron-richard/</guid>
	<description><![CDATA[Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares his insights on how companies can adapt their strategies to the changing times. Hosted...]]></description>
	<itunes:subtitle><![CDATA[Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares ]]></itunes:subtitle>
	<content:encoded><![CDATA[Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares his insights on how companies can adapt their strategies to the changing times. Hosted...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4047/launching-medtech-products-in-todays-environment-with-ron-richard.mp3" length="58.00" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares his insights on how companies can adapt their strategies to the changing times. Hosted...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/07/1752682425847-40572d2b-6625-4f43-837a-aba69fd071d5.jpeg"></itunes:image>
	<image>
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		<title>Launching Medtech Products in Today’s Environment with Ron Richard</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:20</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Ron Richard, author and founder of BLD Consulting, joins hosts Michael Roberts and Scott Zeitzer to discuss what it’s like to launch new medtech products in the current landscape. With over 35 years of experience in medtech business strategy, Ron shares his insights on how companies can adapt their strategies to the changing times. Hosted...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/07/1752682425847-40572d2b-6625-4f43-837a-aba69fd071d5.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Surgical Robot Automation in the Age of AI with Dr. Lukasz Kowalczyk</title>
	<link>https://shiftforwardhealth.com/podcast/surgical-robot-automation-in-the-age-of-ai-with-dr-lukasz-kowalczyk/</link>
	<pubDate>Tue, 08 Jul 2025 08:00:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/surgical-robot-automation-in-the-age-of-ai-with-dr-lukasz-kowalczyk/</guid>
	<description><![CDATA[Dr. Łukasz Kowalczyk, founder and CEO of Soothien HealthTech Advisory, joins hosts Michael Roberts, Scott Zeitzer, and Justin Bantuelle to discuss surgical robotic automation in the age of AI. They discuss how we can harness data in a way that is useful to physicians in a clinical setting and how AI tools can help in...]]></description>
	<itunes:subtitle><![CDATA[Dr. Łukasz Kowalczyk, founder and CEO of Soothien HealthTech Advisory, joins hosts Michael Roberts, Scott Zeitzer, and Justin Bantuelle to discuss surgical robotic automation in the age of AI. They discuss how we can harness data in a way that is useful ]]></itunes:subtitle>
	<content:encoded><![CDATA[Dr. Łukasz Kowalczyk, founder and CEO of Soothien HealthTech Advisory, joins hosts Michael Roberts, Scott Zeitzer, and Justin Bantuelle to discuss surgical robotic automation in the age of AI. They discuss how we can harness data in a way that is useful to physicians in a clinical setting and how AI tools can help in...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/4044/surgical-robot-automation-in-the-age-of-ai-with-dr-lukasz-kowalczyk.mp3" length="96.42" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Dr. Łukasz Kowalczyk, founder and CEO of Soothien HealthTech Advisory, joins hosts Michael Roberts, Scott Zeitzer, and Justin Bantuelle to discuss surgical robotic automation in the age of AI. They discuss how we can harness data in a way that is useful to physicians in a clinical setting and how AI tools can help in...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/07/1751462152350-43b76891-7615-4377-9d00-d5aec2306e47.jpeg"></itunes:image>
	<image>
		<url>https://shiftforwardhealth.com/wp-content/uploads/2025/07/1751462152350-43b76891-7615-4377-9d00-d5aec2306e47.jpeg</url>
		<title>Surgical Robot Automation in the Age of AI with Dr. Lukasz Kowalczyk</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>42:07</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Dr. Łukasz Kowalczyk, founder and CEO of Soothien HealthTech Advisory, joins hosts Michael Roberts, Scott Zeitzer, and Justin Bantuelle to discuss surgical robotic automation in the age of AI. They discuss how we can harness data in a way that is useful to physicians in a clinical setting and how AI tools can help in...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2025/07/1751462152350-43b76891-7615-4377-9d00-d5aec2306e47.jpeg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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