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		<title>Healthcare Rap</title>
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		<description>The infotainment media network for healthcare marketers</description>
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		<copyright>&#xA9; 2026 Shift Forward Health</copyright>
		<itunes:subtitle>The infotainment media network for healthcare marketers</itunes:subtitle>
		<itunes:author>Shift Forward Health</itunes:author>
		<itunes:summary>The infotainment media network for healthcare marketers</itunes:summary>
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						<googleplay:description>The infotainment media network for healthcare marketers</googleplay:description>
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<item>
	<title>How Blue Shield of California Ripped Up the PBM Playbook</title>
	<link>https://shiftforwardhealth.com/podcast/how-blue-shield-of-california-ripped-up-the-pbm-playbook/</link>
	<pubDate>Tue, 23 Apr 2024 09:02:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
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	<description><![CDATA[Jared welcomes Paul Markovich, President &#38; CEO of Blue Shield of California. It&#8217;s been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members...]]></description>
	<itunes:subtitle><![CDATA[Jared welcomes Paul Markovich, President &#38; CEO of Blue Shield of California. It&#8217;s been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul c]]></itunes:subtitle>
	<content:encoded><![CDATA[Jared welcomes Paul Markovich, President &#38; CEO of Blue Shield of California. It&#8217;s been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members...]]></content:encoded>
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	<itunes:summary><![CDATA[Jared welcomes Paul Markovich, President &#38; CEO of Blue Shield of California. It&#8217;s been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members...]]></itunes:summary>
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		<title>How Blue Shield of California Ripped Up the PBM Playbook</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:30:07</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Jared welcomes Paul Markovich, President &#38; CEO of Blue Shield of California. It&#8217;s been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How Cityblock Health Creates Dignified Experiences</title>
	<link>https://shiftforwardhealth.com/podcast/how-cityblock-health-creates-dignified-experiences/</link>
	<pubDate>Tue, 16 Apr 2024 09:02:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/how-cityblock-health-creates-dignified-experiences/</guid>
	<description><![CDATA[Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What...]]></description>
	<itunes:subtitle><![CDATA[Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in In]]></itunes:subtitle>
	<content:encoded><![CDATA[Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What...]]></content:encoded>
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	<itunes:summary><![CDATA[Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
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		<title>How Cityblock Health Creates Dignified Experiences</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:30:16</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>HIMSS ’24: Creating Tomorrow’s Health</title>
	<link>https://shiftforwardhealth.com/podcast/himss-24-creating-tomorrows-health/</link>
	<pubDate>Thu, 11 Apr 2024 16:29:59 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/himss-24-creating-tomorrows-health/</guid>
	<description><![CDATA[In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap...]]></description>
	<itunes:subtitle><![CDATA[In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phil]]></itunes:subtitle>
	<content:encoded><![CDATA[In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3982/himss-24-creating-tomorrows-health.mp3" length="31.52" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
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		<title>HIMSS ’24: Creating Tomorrow’s Health</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:34:24</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Dr. G on Misinformation, Mark Cuban &#038; the Future of Consumer Tech</title>
	<link>https://shiftforwardhealth.com/podcast/dr-g-on-misinformation-mark-cuban-the-future-of-consumer-tech/</link>
	<pubDate>Tue, 09 Apr 2024 09:02:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/dr-g-on-misinformation-mark-cuban-the-future-of-consumer-tech/</guid>
	<description><![CDATA[Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.  All that, plus the Flava...]]></description>
	<itunes:subtitle><![CDATA[Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the r]]></itunes:subtitle>
	<content:encoded><![CDATA[Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.  All that, plus the Flava...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3981/dr-g-on-misinformation-mark-cuban-the-future-of-consumer-tech.mp3" length="26.41" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.  All that, plus the Flava...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
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		<title>Dr. G on Misinformation, Mark Cuban &#038; the Future of Consumer Tech</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:28:49</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.  All that, plus the Flava...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>HIMSS &#8217;24: Technologies You Already Know</title>
	<link>https://shiftforwardhealth.com/podcast/himss-24-technologies-you-already-know/</link>
	<pubDate>Thu, 04 Apr 2024 23:02:45 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/himss-24-technologies-you-already-know/</guid>
	<description><![CDATA[In the second of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have...]]></description>
	<itunes:subtitle><![CDATA[In the second of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Office]]></itunes:subtitle>
	<content:encoded><![CDATA[In the second of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3979/himss-24-technologies-you-already-know.mp3" length="30.55" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In the second of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
		<url>https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg</url>
		<title>HIMSS &#8217;24: Technologies You Already Know</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:33:20</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[In the second of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Paymon Farazi, President of Signify Health (EXCLUSIVE)</title>
	<link>https://shiftforwardhealth.com/podcast/paymon-farazi-president-of-signify-health-exclusive/</link>
	<pubDate>Tue, 02 Apr 2024 09:02:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/paymon-farazi-president-of-signify-health-exclusive/</guid>
	<description><![CDATA[Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn&#8217;t — fit along consumers&#8217; healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in...]]></description>
	<itunes:subtitle><![CDATA[Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn&#8217;t — fit along consumers&#8217; healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Sig]]></itunes:subtitle>
	<content:encoded><![CDATA[Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn&#8217;t — fit along consumers&#8217; healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3978/paymon-farazi-president-of-signify-health-exclusive.mp3" length="29.43" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn&#8217;t — fit along consumers&#8217; healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
		<url>https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg</url>
		<title>Paymon Farazi, President of Signify Health (EXCLUSIVE)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:32:07</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn&#8217;t — fit along consumers&#8217; healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>HIMSS SPECIAL REPORT #1: Health System Innovation</title>
	<link>https://shiftforwardhealth.com/podcast/himss-special-report-1-health-system-innovation/</link>
	<pubDate>Thu, 28 Mar 2024 09:02:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/himss-special-report-1-health-system-innovation/</guid>
	<description><![CDATA[In the first of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The...]]></description>
	<itunes:subtitle><![CDATA[In the first of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at]]></itunes:subtitle>
	<content:encoded><![CDATA[In the first of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3977/himss-special-report-1-health-system-innovation.mp3" length="31.52" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In the first of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
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		<title>HIMSS SPECIAL REPORT #1: Health System Innovation</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:34:24</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[In the first of three special episodes recorded at HIMSS &#8217;24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How VillageMD Connects Consumer Insights With Marketing</title>
	<link>https://shiftforwardhealth.com/podcast/how-villagemd-connects-consumer-insights-with-marketing/</link>
	<pubDate>Tue, 26 Mar 2024 09:02:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
	<guid isPermaLink="false">https://shiftforwardhealth.com/podcast/how-villagemd-connects-consumer-insights-with-marketing/</guid>
	<description><![CDATA[Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus...]]></description>
	<itunes:subtitle><![CDATA[Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that ]]></itunes:subtitle>
	<content:encoded><![CDATA[Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3975/how-villagemd-connects-consumer-insights-with-marketing.mp3" length="36.52" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
	<image>
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		<title>How VillageMD Connects Consumer Insights With Marketing</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:39:52</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus...]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>FUTURE OF MARKETING SERIES: Jamie Gier, DexCare</title>
	<link>https://shiftforwardhealth.com/podcast/future-of-marketing-series-jamie-gier-dexcare/</link>
	<pubDate>Tue, 19 Mar 2024 08:03:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
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	<description><![CDATA[Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving...]]></description>
	<itunes:subtitle><![CDATA[Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development tha]]></itunes:subtitle>
	<content:encoded><![CDATA[Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving...]]></content:encoded>
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	<itunes:summary><![CDATA[Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
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		<title>FUTURE OF MARKETING SERIES: Jamie Gier, DexCare</title>
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	<itunes:duration>00:32:35</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>FUTURE OF MARKETING SERIES: Shailey Gupta, Mabel</title>
	<link>https://shiftforwardhealth.com/podcast/future-of-marketing-series-shailey-gupta-mabel/</link>
	<pubDate>Tue, 12 Mar 2024 09:05:00 +0000</pubDate>
	<dc:creator><![CDATA[Shift Forward Health]]></dc:creator>
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	<description><![CDATA[Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the...]]></description>
	<itunes:subtitle><![CDATA[Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some my]]></itunes:subtitle>
	<content:encoded><![CDATA[Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the...]]></content:encoded>
	<enclosure url="https://shiftforwardhealth.com/podcast-download/3972/future-of-marketing-series-shailey-gupta-mabel.mp3" length="34.30" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the...]]></itunes:summary>
	<itunes:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></itunes:image>
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	<itunes:duration>00:37:26</itunes:duration>
	<itunes:author><![CDATA[Shift Forward Health]]></itunes:author>	<googleplay:description><![CDATA[Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the...]]></googleplay:description>
	<googleplay:image href="https://shiftforwardhealth.com/wp-content/uploads/2023/09/image-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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