Healthcare Digital Marketing Essentials

You typically don’t get such personal access to these influential leaders from the digital healthcare industry — senior-level digital marketing leaders from Greystone, Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, Yext, Wolters Kluwer, and more. 

  • Episodes: 7
  • Seasons: 1

The Positives of Working in #HCMKTG

Episode 1

How can healthcare marketers stay positive? Jared Johnson checks in with Mike Schneider on how to shift healthcare digital marketing and keep your chin up.

Digital Teams Stepping Up During the Pandemic

Episode 2

Andy Gradel, director of digital marketing for Wolters Kluwer Health, believes web and digital teams are built to shine during moments like the COVID-19 pandemic. How do you know what NOT to include on a coronavirus landing page for your hospital? And how do we leverage relationships from conferences while we’re social distancing?

Connecting During Chaos

Episode 3

Lee Aase, communications director for social and digital innovation for the Mayo Clinic, shares his team’s experience staying connected with patients and the healthcare digital community during unpredictable times.

What’s Next For MarTech?

Episode 4

Drew Diskin, director of marketing technology for Virtua Health, chats about the tools his team has been using to engage patients, and what comes next for martech.

Empathy for Everyone

Episode 5

Empathy has taken on new meaning for Amanda Todorovich during the pandemic – not just while leading the health content team at the Cleveland Clinic, but professionally as she works to stay connected with the healthcare digital marketing community. In this episode, learn about the essential qualities of listening, connecting, and adapting as Amanda shares the power of empathy not just for patients and providers, but for our professional colleagues in the industry.

Building Trust With Data

Episode 6

Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, shares how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colleagues while conferences are going virtual.

Data Dinosaurs vs. Data Czars

Episode 7

Carrie Liken, head of industry for healthcare at Yext, shares tips for capturing the momentum of the digital transformation that’s happening right before our eyes. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll ever go back to B.C. (Before COVID), and why we should devote our energy to being Data Czars, not Data Dinosaurs.