Healthcare Marketing Kit

Host Andrew King brings you firsthand interviews with fellow marketing leaders from major health systems across the country. 

  • Episodes: 3
  • Seasons: 1

Healthcare Social Media During COVID-19

Episode 1

Guest: Kelly McDonald, Senior Manager of Social Media at The Ohio State University Wexner Medical Center

Get a first hand account of the opportunities and challenges of running healthcare social during a pandemic.

Renaming & Rebranding a Health System

Episode 2

Guest: Loren Farquhar, Vice President of Marketing Communications at Luminis Health

Find out how Loren Farquhar used “evidence based marketing” to lead her health system through a rebrand and what she’d recommend if you’re about to do the same.

Scaling a Healthcare Content Team

Episode 3

Guest: Amanda Todorovich, Senior Director, Digital Marketing/Health Content at Cleveland Clinic

Learn how Amanda Todorovich has created the best content team for Cleveland Clinic.