Now What? is a panel discussion series about how the present and future of healthcare marketing are changing right before our eyes due to COVID-19, and what to do about it.
This was the first content series anywhere to talk about marketing strategy in the post-quarantine world.
- Episodes: 4
- Seasons: 1
How Healthcare Marketing Is Changing Before Our Eyes
Episode 1
Panelists: This episode is targeted to senior marketing executives at healthcare organizations and offers insights on topics such as how to thrive in a world with fewer commercially insured consumers and greater disruption, how brand messaging is changing, and what we’re learning about marketing operations.Starting Points for Your Post-Pandemic Marketing Plan
Episode 2
Panelists: This episode focuses on creating a post-pandemic marketing plan and offers insights on topics such as what we’re learning about content, how to start a post-pandemic plan now, and how to pivot brand messaging.How COVID-19 Is Accelerating MarTech
Episode 3
Panelists:
- Paul Griffiths – Perficient
- Kristi Ebong – Orbita
- Chris Hemphill – SymphonyRM
- Jared Johnson – shiftforwardhealth.com Content Network
This episode is a digital deep dive looking at how COVID-19 is accelerating martech strategies for healthcare organizations and offers insights on topics such as what we are learning about the digital healthcare consumer experience, what we have seen with chatbots and voice in response to the outbreak, and what healthcare leaders need to keep in mind about these technologies as the pandemic subsides.
Healthcare Business Strategy’s Reset
Episode 4
Panelists:
- Jhaymee Tynan – Atrium Health
- James Gardner – Northeastern University
- Jared Johnson – shiftforwardhealth.com Content Network
This episode addresses where healthcare business strategy goes from here and offers insights on topics such as what hospitals and health systems should be paying attention to in their business strategy, and what lessons we are learning about responding to disruption.