Innovation

Empowerment: Focusing on What You Help Your Customers Accomplish

August 9, 2022 Consumer-First Health Group 0 Comments

By Drake Pusey, Founder & Principal Strategist at Volition Project In my experience, sales guys love their mantras. Things like “99% sold equals 0% sold” and “Always be closing.” Some are silly, some are trite, and some are plain misguided. But the best proverb I ever heard from a sales guy was this: “A man…

Meeting “Consumer-Grade” Expectations

June 15, 2022 Consumer-First Health Group 0 Comments

By Drake Pusey, Founder & Principal Strategist at Volition Project In the early days of the internet, back when we called it the “World Wide Web”, user experience designers were hit with a grim reality: The users they were designing websites for spent 99% of their time on other websites. Designers realized that in this…