Marketing

Recasting the Characters in the Healthcare Story

By Drake Pusey, Founder & Principal Strategist at Volition Project The mists part, as a chill breeze blows down from the glorious mountain peak. A robed figure descends, stern and almost shining with knowledge. The oracle, the healer, the master of life itself, heroic in his power, gazes upon you, one of many seeking to…

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More Bricks ‘n Mortar … Does it Mean More Convenience or More Rival Obsession?

By John Marzano “When I was a child, I spoke as a child, understood as a child, I thought like a child. But when I became a man, I put away childish things.” – Corinthians 13:11-12 A large health system in the Northeast U.S. recently announced a massive healthcare spend to expand and build more…

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