Do you know how I know that Forward Health could be on to something? Just a couple of days ago, their pre-roll ad played before I watched a YouTube video, and I didn’t skip it! I have been known to click that Skip Ad button so fast that it practically burns a hole in my…

Let’s zoom out for a moment and look at the landscape that’s facing our hospitals and health systems. Then let’s come back to the question that we are addressing a lot lately, “Why should healthcare be consumer-first?” Because before we ask How to build the Healthcare of Tomorrow, we need to understand Why it’s changing….