Chris Boyer, Senior VP of Digital and Creative, Revive Health, outlines the need to create a personalized experience for every health seeker and the tools needed to build an effective strategy around it. Learn the most common areas where hospitals are struggling with CRM and digital strategy, how EMR plays a role in marketing—not just clinical care, the challenge of breadth vs. depth in expertise, how to connect multiple platforms to create a truly customized digital patient experience, and where health IT companies fit in. Full show notes at bit.ly/hitpodcast46.