In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost any goal. And when an influencer in health care can be not just the patient but a family member or caregiver, they can see through the clutter, so you better be authentic. Neil also discusses how the gap where health care lags behind other industries can be an opportunity for early adopters. See full show notes at bit.ly/hitpodcast31.