Karen Horgan, CEO of VAL Health, shares example after example of using behavioral economics in planning the patient experience. Those who study and apply this emerging field of study have the upper hand in changing outcomes. In this episode, you’ll learn how the tenets of this discipline are being used to influence behavior in both clinical and non-clinical settings, how the benefits apply to all practices regardless of size, and the potential of applying behavioral data to solve some of the biggest disparities in access to care.

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