The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as well as how to communicate with them in your practice’s digital outreach as a result.
This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.
Articles referenced in the show:
- Usability for Seniors: Challenges and Changes, Nielsen Norman Group
- Never too late: Pandemic propels older shoppers online, Associated Press
- Seniors and technology during Covid-19: the latest insights, Ericcson
- Survey shows seniors are embracing technology and telehealth during pandemic, MobiHealthNews
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