67 – INNOVATION: What’s the Role of Marketing in Reimagining Healthcare?

If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, sustainable healthcare system. All that, plus reflections from Mike’s sabbatical, and no longer kissing the ring of orthodoxy.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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