61 – NESHCO: What Broke Through and Stood Out?

Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providence, Rhode Island. He shares three keys to pivoting skill sets and becoming more relevant: building business cases that break through with senior leadership, creating content that breaks through the clutter, and knowing how to break through our own inertia and find our “why” in the midst of the day-to-day grind. All that, plus a re-recorded version of the NESHCo Rap that gives shout-outs to 19 people and 1 cat.

Thanks to XpressdocsUltera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

NESHCo Rap lyrics

Let’s go, NESHCo!

Here in Providence chilling

I ain’t no villain

This party’s off the hook

Gonna bust through the ceiling

‘Cause the roof can’t hold

Such a powerful crowd

Time to turn it up

Turn it up real loud

Whenever people see us

They wanna try and be us

They wanna feel the magic that we bring

It’s serious

That’s right this place is lit, yeah

You’ll never know what hit ya

You can’t go back

Once the bug has bit ya

‘Cause that’s marketing

Yeah, we’re everything

‘Cause without our knowledge of the customer

You can’t do anything

So I’m here today

To help you see and feel

We’ll drop it like it’s hot

And we’re keeping it real

‘Cause I’m Master J

From the desert not the street

When I’m on stage

Clap your hands and move your feet

My rhymes are immaculate

You know you feel the heat

This party ain’t over

Til I take a seat

Let’s go, NESHCo!

It all starts with you

All the people here

You’re why this is special

Let me be clear

You’re what NESHCo

Is all about

So let’s give some of y’all

A big shout out

Chad Campbell and

Christina di Bona

With them as co-chairs

You’re never alone-a

Dan Dunlop and his cat Batman

Kelly David, catch her if you can

Hilary Lima at SVM

Everybody should wanna meet them

Jill Halsey and

Jeff Steblea

Helping out with

emerging leaders

This year’s graduates

Are quite a crew

So of course

We’re gonna name every one of you

Jenn, Cassie, Bill, and Amy,

Beth, Nicole, Matt, and Emmy,

Trina, Patrick, Jillian, and Kwame

Did I forget anyone? Just call me

So is it just me

Or is it hot in here?

When this rap is done

Don’t shed a tear

Make it count

Help your network grow

It’s time, NESHCo, c’mon

Let’s go!

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