When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what’s coming at HMPS, and the race to relevance that’s now a marathon.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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