Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

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