Consumer-First Health Group

IU Health’s CEO on Prioritizing Consumer Experience

Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and…

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2024 PREDICTIONS SERIES: James Gardner

We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.  All that, plus the Flava of the Week…

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Why Healthcare Innovation Requires Collaboration w/Kyle Kiser

Kyle Kiser, Chief Executive of Arrive Health, describes the connective efforts that it takes to make a health tech startup grow. Join Kyle and hosts Michael Roberts and Justin Bantuelle as they dig into the details of introducing consumer choice at the point of care, collaboration between healthcare organizations, price transparency, and more. VisitHC.Show for…

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MARKETING WITH SOUL: Direct Primary Care (BONUS SERIES)

Direct Primary Care is a growing type of clinic that almost doesn’t need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today’s cash health economy filled with high-deductible health plans, consumers are welcoming this…

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2024 PREDICTIONS SERIES: Zain & Jared

Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.  All that, plus the Flava of the Week recapping the major headlines from 2023. As the new…

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MARKETING WITH SOUL: Nice & Firefly (BONUS SERIES)

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we…

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2024 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans

The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next? All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts…

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Online Ads For Medical Practices w/Ashlee Hohensee

Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms. VisitHC.Show for more on this show…

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MARKETING WITH SOUL: Best Buy & Forward Health (BONUS SERIES)

Forward Health says they’re “healthcare the way it should be.” Best Buy says they “meet you at the intersection of health and technology.” One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor’s office are…

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2024 Predictions Series: Dr. Zeev Neuwirth & Ann Somers Hogg

Healthcare executive Dr. Zeev Neuwirth and Ann Somers from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those…

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