Consumer-First Health Group

Harnessing Data to Improve the Digital Health Experience

Ruth Portacci, president-elect of SHSMD, knows that providers are
dealing with so many issues at such a fast pace, they still need help
knowing how digital fits within their strategy. One way is to find
useful insights from the digital touch points in…

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Clinicians Should be Accessible: a Resident’s View of Digital Health

Pediatric resident and doctor blogger Dr. Sarah Bernstein shares a young clinician’s view of digital health. Full show notes at http://bit.ly/hitpodcast48.

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Being Smart About the Risks of an Improved Patient Experience

We as marketers tend to want to blast forward at light speed, so it’s important to balance our digital strategies with an awareness of the risks involved. HIMSS social media ambassador and health care attorney Matt Fisher sheds light on ways to advance h…

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Personalized Marketing and the Digital Patient Experience

Chris Boyer, Senior VP of Digital and Creative, Revive Health, outlines the need to create a personalized experience for every health seeker and the tools needed to build an effective strategy around it. Learn the most common areas where hospitals are st…

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2016 Mid-Year Review

Jared reveals the top 5 episodes of 2016 so far and highlights excerpts from each one on topics including influencer marketing, CRM, patient engagement and SEO. Whether or not you have heard every episode during the first half of the year, Jared’s Mid-Ye…

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Wait, Seniors Can Use Connected Health Technology?

Don’t discount the elderly when it comes to designing health care technology solutions, says Reemo CEO Al Baker. The conventional wisdom may be that seniors and remote health don’t mix, but Baker’s company has proven otherwise in a pilot study involving …

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Where are Health IT Marketers Missing the Boat?

Kate McCarthy, Senior Analyst at Forrester Research, walks us through several key ways in which health IT vendors may be failing to market effectively, starting with her recently published brief that describes the innovation at HIMSS that was happening b…

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The CIO’s Keys to Success in Digital Health

Well-known health IT leader Sue Schade packs 30 years of experience into a single episode, providing insights on how to determine if an EMR rollout is successful, how providers wade through the ocean of vendor, top issues facing today’s health system CIO…

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The Marketing Advantage of Being a Digital Health First Mover

Wen Dombrowski, MD and Fard Johnmar share the newly released results of the State of Digital Health Innovation survey and what they mean for providers. Only 5% of health systems are operating at a peak level of digital health innovation, and even when th…

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How to Make Providers and Decision Makers “Violently Happy” with Digital Health

Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that someth…

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