Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that someth…

Health IT marketers can get ahead by including the voice of the Chief Information Officer in their messaging. Global CIO advisor David Chou shares 4 key areas of competency for today’s CIO, the impact of security threats, the necessity of innovation, win…

Dr. Rasu Shrestha, chief innovation officer at UPMC, describes how we can be data rich but information poor, and how health IT vendors can create a competitive advantage by aiding in the simplification of health data. He describes what messages to focus …

The healthcare consumer now expects continual engagement, and it requires a change in thinking for providers, payers, and everyone in the care continuum. This is the second in a two-part series recorded at the Connective DX Healthcare Executive Forum. Aa…

Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for app…

Kate McCarthy, senior analyst for Forrester Research, presents how new digital experiences are driving changing expectations everyday by using examples of what customer experiences look like in other industries and how to apply those lessons to healthcar…

Sterling Lanier, CEO of patient data collection and analytics provider Tonic Health, gets real about the four pain points that an effective patient experience can solve for clinicians. Sometimes the strategy isn’t rocket science, but execution is a chall…

Dr. Danny Sands, co-founder of the Society for Participatory Medicine, shares candid insights on overcoming clinicians’ #1 concern about engagement, a patient who changed his lifestyle after seeing his doctor’s office notes, how technology tools should s…

Author, television parenting expert and practicing pediatrician Dr. Tanya Altmann puts highly engaged patient care at the center of her concierge practice by making connected health tools work for her in her everyday workflow. Listen as she gives a bluep…

In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost …