Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting thei…

Technology evangelist John Sung Kim has his ear to the ground in Silicon Valley, and he offers some answers that may surprise you regarding why health IT interoperability is still at an early stage. In this candid and insightful interview, learn the effe…

Nick Adkins, the kilt-wearing, pink socks-touting co-founder of ReelDX shares how asynchronous video is gaining traction, how health IT has changed in the year since debuting his company’s medical video API, how clinicians can give input on digital healt…

Strap on your seat belts and try to keep up! SeattleMamaDoc gives a fast-paced, highly insightful look at how digital health keeps evolving and what providers must do to provide the best care for patients who are now using every resource at their disposa…

e-Patient Dave is a leading spokesman for the patient engagement movement. In this exclusive interview, Dave describes health IT’s role in empowering patients and the ensuing culture war between e-patients and the clinician community, from governments ru…

Aaron Watkins has worked for years to blow the doors off of silos in one of the world’s most renowned academic medical institutions, Johns Hopkins. Has your Internet strategy team ever run ads on Facebook and LinkedIn targeting employees? Have you grown …

Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authen…

Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who emp…

International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan’s money trouble…

Jared shares clips from some of the guests and topics that defined 2015, from Joe Pulizzi’s advice on content marketing to Cari McLean’s insights on social media success, and much more from Gabriel Weinberg, John Lynn, Linda Stotsky, Steve Sisko, Russ Ma…