e-Patient Dave is a leading spokesman for the patient engagement movement. In this exclusive interview, Dave describes health IT’s role in empowering patients and the ensuing culture war between e-patients and the clinician community, from governments ru…

Aaron Watkins has worked for years to blow the doors off of silos in one of the world’s most renowned academic medical institutions, Johns Hopkins. Has your Internet strategy team ever run ads on Facebook and LinkedIn targeting employees? Have you grown …

Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authen…

Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who emp…

International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan’s money trouble…

Jared shares clips from some of the guests and topics that defined 2015, from Joe Pulizzi’s advice on content marketing to Cari McLean’s insights on social media success, and much more from Gabriel Weinberg, John Lynn, Linda Stotsky, Steve Sisko, Russ Ma…

Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change….

Joe Lavelle, host of the intrepidNOW Healthcare podcast, shares how his team creates rich content at trade shows and gets the booth traffic that clients want. Hint: they don’t waste their trade show dollars on cheap pens or T-shirts! We also spend a few …

Medical futurist Fard Johnmar announces a new global study that is examining four key trends in health care — wearables, big data, mobile and social media — and how health providers are responding. Tune in as he discusses how health IT organizations must…

Digital Diva Jenn Dennard shares insights from the popular #healthITchicks community, why so many women (and men!) find the group valuable, how marketers can move health IT forward, and trends that everyone in health care should be watching. Learn how to…