By Drake Pusey, Founder & Principal Strategist at Volition Project The mists part, as a chill breeze blows down from the glorious mountain peak. A robed figure descends, stern and almost shining with knowledge. The oracle, the healer, the master of life itself, heroic in his power, gazes upon you, one of many seeking to…
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By Drake Pusey, Founder & Principal Strategist at Volition Project In my experience, sales guys love their mantras. Things like “99% sold equals 0% sold” and “Always be closing.” Some are silly, some are trite, and some are plain misguided. But the best proverb I ever heard from a sales guy was this: “A man…
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By Drake Pusey, Founder & Principal Strategist at Volition Project In the early days of the internet, back when we called it the “World Wide Web”, user experience designers were hit with a grim reality: The users they were designing websites for spent 99% of their time on other websites. Designers realized that in this…
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By John Marzano “When I was a child, I spoke as a child, understood as a child, I thought like a child. But when I became a man, I put away childish things.” – Corinthians 13:11-12 A large health system in the Northeast U.S. recently announced a massive healthcare spend to expand and build more…
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Many of the digital innovators that health systems need, are going to leave unless things change. So let’s not tiptoe around this. Because the news about Aaron Martin’s departure from Providence tells us that this might be the perfect time to start talking about it. You may have heard the news that Aaron, Providence’s chief digital…
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Do you know how I know that Forward Health could be on to something? Just a couple of days ago, their pre-roll ad played before I watched a YouTube video, and I didn’t skip it! I have been known to click that Skip Ad button so fast that it practically burns a hole in my…
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Let’s zoom out for a moment and look at the landscape that’s facing our hospitals and health systems. Then let’s come back to the question that we are addressing a lot lately, “Why should healthcare be consumer-first?” Because before we ask How to build the Healthcare of Tomorrow, we need to understand Why it’s changing….
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