For population health management to succeed, hospital teams have to step into new roles and responsibilities. Dan Dunlop, principal at Jennings, shares the new role of marketing teams in this effort. Who better to connect the hospital’s business objectives with the health needs of consumers than those who know both sides best? As population health initiatives evolve, expect to see more hands involved in the efforts.

This conversation is brought to you by P3 Inbound.

For information regarding your data privacy, visit Acast.com/privacy