The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health.

All that, plus the Flava of the Week about the difference between brand identity and brand engagement. Shout-out to the Martech.Health directory, and the shiftforwardhealth.com Content Network for spreading the awesome, yo! 

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