Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empowerment by being transparent, educating them and connecting members of different groups. All that, plus grocery delivery services and how to get your own free Healthcare Rap stainless steel tumbler! Pinch me; am I dreaming?!? 

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