Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Marketing Backward. Marketing is now the team driving the cultural and operational transformations that are relevant to customer experience. All that, plus pterodactyl mosquitoes, vacation plans, and a recipe for destruction.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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