Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

For information regarding your data privacy, visit Acast.com/privacy