Most health systems don’t understand their own referral networks or patient flows. From an overall fiscal standpoint, they may know who their best and worst physicians are but there’s little clarity on what’s happening in the middle. Where are patients going for procedures? Who is sending them there? And what’s the financial impact to the health system? Not knowing makes it difficult to make sound strategic decisions.

The good news is that the data exist. The bad news is that few health systems have figured out how to harness it.

Today we talk with Ray Deiotte and Sean O’Malley, co-founders of Monocle Insights. They’ve pulled together industry data that allows them to map provider referral patterns and customer journeys. Their mission is to help health systems, entrepreneurial physicians, and anyone else who manages a network of physicians shed light on their network’s behavior. These insights help drive better decisions around incentives, alignment, M&A, contracting, and more.

Targeted learning:

Health systems, clinicians, and network managers will learn:

• That data and methods exist to examine referral patterns and customer journeys
• When properly harnessed, this information can provide a significant strategic advantage

Startups and entrepreneurs will learn:

• That the first objection is often a lie designed to make you go away
• How to design a low friction sales process that allows for a quick “proof of value”

For full show notes and links: https://thehcbiz.com/