MARKETING WITH SOUL: Best Buy & Forward Health (BONUS SERIES)

Forward Health says they’re “healthcare the way it should be.” Best Buy says they “meet you at the intersection of health and technology.” One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor’s office are a relic of the past. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Marketing With Soul #8 | Rap Bonus #298)

See omnystudio.com/listener for privacy information.