Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in? 

All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand might be next to make a splash in primary care? 

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