Joe Lavelle, host of the intrepidNOW Healthcare podcast, shares how his team creates rich content at trade shows and gets the booth traffic that clients want. Hint: they don’t waste their trade show dollars on cheap pens or T-shirts! We also spend a few minutes with Joyce Lofstrom to give a sneak preview of HIMSS 2016. Full show notes at ulteradigital.com/wp/the-best-use-for-your-trade-show-dollars.