Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting their focus to current patients through the next generation of mobile health experiences that have the potential to converge with clinical priorities including population health and value-based care. Learn how health IT can incorporate clinical input, where wearables fit in, and how apps and other digital health tools can advertise a practice without actually advertising. See full Show Notes recap at bit.ly/hitpodcast29.