Everything that it takes for a medical innovation to gain traction requires being on the “right side of the provider.” Maya Said, president and CEO of Outcomes4me, joins the show this week to share how she grew her company’s digital health app to make it easier for breast cancer patients to know all of their treatment options. In this episode, you’ll learn how to identify the right time to start marketing a device, how to adapt partnerships to suit evolving business needs, and why provider relationships are the ultimate laboratory.

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