Translating Engineer-Speak into Marketing Messages with Lindsey Dinneen

Translating “engineer-speak” into marketing messages can get tricky when marketers don’t have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own knowledge to craft the right message for the right audience.


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