Don’t discount the elderly when it comes to designing health care technology solutions, says Reemo CEO Al Baker. The conventional wisdom may be that seniors and remote health don’t mix, but Baker’s company has proven otherwise in a pilot study involving their gesture control technology and Samsung smart watches. Marketers can learn from how Reemo designed use cases based on real life rather than just what the technology was capable of. Full show notes at bit.ly/hitpodcast44.