Setting our sights on the new year

Observations from growing the Martech.Health directory

John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that,…

Changing any digital user experience isn’t simple

The new marketing framework

Keeping the vibe going all year long

Managing doctor listings builds trust

Commoditize your inputs

Wanted: real feedback from real patients

Hint: Not US News Rankings