Translating “engineer-speak” into marketing messages can get tricky when marketers don’t have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own…

Jennifer Cain Birkmose, co-founder and CEO of VivaValet, joins hosts Michael Roberts and Justin Bantuelle to discuss how medtech companies can develop applications that are user-friendly for elderly adults, or as she calls them, “olders.” You might be surprised to learn that older adults actually DO want to use apps to maintain their independence, but…

Patrick Jamnik, President of Episurf Medical, joins hosts Michael Roberts and Scott Zeitzer to discuss Episurf’s Patellofemoral System, as well as the systems they have in place to better support their customers. You’ll learn how companies with customized implants can enable customers throughout the process, and the advantages smaller companies have in connecting with others…

Terry Ziemniak, a fractional CISO and partner in Tech CXO’s Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your…

Rachel Knutton, CEO of Alluvia Studio, joins our host Michael Roberts to discuss the challenges medtech companies face when it comes to market positioning and reaching the right customer. Rachel explains how to tell a compelling brand story, differentiating yourself in saturated markets, and how to stay consistent in branding and messaging. Hosted on Acast….

Tom Shrader, Ryan Koleda, and Jordan Killam of R2 Surgical join our host Michael Roberts to discuss their business model of buying, selling, and refurbishing surgical robotics and equipment. You’ll learn more about how their process works, the types of customers they serve, and how this type of business fits into the overall landscape of…

From AI to telesurgery, there are a lot emerging technologies that have the potential to transform how we approach healthcare. Dr. Roger Smith, Chief Strategist at modelbenders.ai and expert in robotic surgery technologies, joins our hosts Michael Roberts and Justin Bantuelle to discuss how the next generation of technologies might influence the future of healthcare….

Jose Bohorquez and Mohamad Foustok of Bold Type join our hosts Michael Roberts and Justin Bantuelle to discuss recent updates to FDA guidance for cybersecurity requirements. You may be surprised to learn how many medical devices are affected and what changes are coming. Hosted on Acast. See acast.com/privacy for more information.

Kyle Akerman of Akerman Analytics joins our host Michael Roberts and our marketing manager Ashley Hohensee to discuss how medtech companies can plan out their analytics and determine what they want to track to measure success. Whether you need analytics for your commercial website, product analytics, or both, the right planning ensures that you are…

Our company president, Scott Zeitzer, joins our host Michael to discuss how sales and marketing take different approaches to relationship building, and how sales and marketing can bridge those gaps and work together to strengthen the pitch. Whether your conversation is one-to-one (sales) or one-to-many (marketing), there are things that each group can learn from…