Podcast: Paradigm Shift of Healthcare

Streamlining the Customer Experience with Justin Bantuelle & Katie Fullmer

The customer experience sometimes gets overlooked when developing dashboards and websites in medtech, but it can really impact your customers’ perception of your offerings. In this episode, our COO Justin Bantuelle and senior front end developer Katie Fullmer explain why streamlining the customer experience is an important part of our process with all development work,…

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Positioning AI-Enabled Medical Devices in the Market with Dr. Ronald Razmi

Dr. Ronald Razmi, founder of Zoi Capital and author ofAI Doctor, The Rise of Artificial Intelligence and Healthcarejoins our host Michael Roberts to discuss the positioning of AI-enabled medical devices on the market. Learn about the status of AI-enabled medical devices today and how potential customers perceive them and why FDA approval may not be…

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Going from Data to Actionable Insights with RJ Kedziora

RJ Kedziora, co-founder of Estenda Solutions, joins our hosts Michael Roberts and Justin Bantuelle to discuss how to develop actionable insights from the data collected by medical devices. Learn more about the challenges and limitations with providing meaningful insights in reports, and how medtech companies can start down the pathway of solving this problem to…

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AI’s Role in Proactive Healthcare with Adityo Prakash

Adityo Prakash, founder and CEO of Version, shares how AI and molecular science can play a role in proactive healthcare measures. Join Adityo and host Michael Roberts for a discussion on how AI can have a positive impact on healthcare in terms of diagnosis and treatment, how healthcare professionals might transition to using AI, and…

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Why Interoperability Has a Bright Future w/Rob Brull

Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI. Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data….

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How to Pivot MedTech Messaging w/Marnie Hayutin

Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. VisitHC.Show for more on…

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Achieve Product-Market Fit Sooner w/Scott Nelson

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. VisitHC.Showfor more on this show and to sign up for email notifications of new episodes. Resources:…

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Developing Patient Content That Works w/Scott Zeitzer & Ashley Hohensee

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. VisitHC.Showfor more on…

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Brand Perception Keys for MedTech w/Aaron Hassen

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are…

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How Physicians Adopt New Technologies w/Michelle Currie

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listenand empathize, and…

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