customer research

Empowerment: Focusing on What You Help Your Customers Accomplish

By Drake Pusey, Founder & Principal Strategist at Volition Project In my experience, sales guys love their mantras. Things like “99% sold equals 0% sold” and “Always be closing.” Some are silly, some are trite, and some are plain misguided. But the best proverb I ever heard from a sales guy was this: “A man…

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