By Drake Pusey, Founder & Principal Strategist at Volition Project The mists part, as a chill breeze blows down from the glorious mountain peak. A robed figure descends, stern and almost shining with knowledge. The oracle, the healer, the master of life itself, heroic in his power, gazes upon you, one of many seeking to…
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By Drake Pusey, Founder & Principal Strategist at Volition Project In my experience, sales guys love their mantras. Things like “99% sold equals 0% sold” and “Always be closing.” Some are silly, some are trite, and some are plain misguided. But the best proverb I ever heard from a sales guy was this: “A man…
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By Drake Pusey, Founder & Principal Strategist at Volition Project In the early days of the internet, back when we called it the “World Wide Web”, user experience designers were hit with a grim reality: The users they were designing websites for spent 99% of their time on other websites. Designers realized that in this…
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