Consumer-First Health Group

Paymon Farazi, President of Signify Health (EXCLUSIVE)

Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn’t — fit along consumers’ healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in…

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HIMSS SPECIAL REPORT #1: Health System Innovation

In the first of three special episodes recorded at HIMSS ’24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The…

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Why Interoperability Has a Bright Future w/Rob Brull

Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI. Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data….

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How VillageMD Connects Consumer Insights With Marketing

Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus…

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FUTURE OF MARKETING SERIES: Jamie Gier, DexCare

Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving…

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How to Pivot MedTech Messaging w/Marnie Hayutin

Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. VisitHC.Show for more on…

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FUTURE OF MARKETING SERIES: Shailey Gupta, Mabel

Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the…

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FUTURE OF MARKETING SERIES: Kyle Smith, Noom

Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom’s consumer business was born from failure and how Kyle’s team experiments with new tools, looks for value, and either adopts them or moves on. …

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Achieve Product-Market Fit Sooner w/Scott Nelson

Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. VisitHC.Showfor more on this show and to sign up for email notifications of new episodes. Resources:…

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Verizon’s Vision for A Consumer-Centered Future

Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to…

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