Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation. All that, plus…
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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving…
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Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. VisitHC.Show for more on…
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Shailey Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you! All that, plus the Flava of the…
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Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom’s consumer business was born from failure and how Kyle’s team experiments with new tools, looks for value, and either adopts them or moves on. …
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Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. VisitHC.Showfor more on this show and to sign up for email notifications of new episodes. Resources:…
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Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to…
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Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable…
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Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today. All…
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Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. VisitHC.Showfor more on…
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