Consumer-First Health Group

Let’s Use That Personal Health Data!

Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable…

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Consumer Innovation Trends With Ben Tingey

Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today. All…

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Developing Patient Content That Works w/Scott Zeitzer & Ashley Hohensee

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. VisitHC.Showfor more on…

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Future-Forward Healthcare Digital Engagement: Kevin Smith’s Insights on AI Strategies and Life Beyond Google Analytics

In this episode of This Week in Health Tech episode, Vik welcomes Kevin Smith, AVP, Digital Health, Baptist Health.We focus on impact of AI in healthcare marketing. We start out talking about future AI phones and Google, Search Generative Experience SGE. Kevin provides some background of Baptist Health digital properties and how sites were amalgamated…

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Setting Up a Digital Health Transformation Team

Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that’s leading the charge to incorporate digital health into the lives of those who are seeking and providing…

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How to Discover What Consumer Innovation Looks Like

Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.  All that, plus…

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Brand Perception Keys for MedTech w/Aaron Hassen

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are…

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EXCLUSIVE: Omada Health’s Wei-Li Shao on Amazon Partnership

Wei-Li Shao, President of Omada Health, joins us to discuss Omada’s big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to…

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How Physicians Adopt New Technologies w/Michelle Currie

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listenand empathize, and…

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The Modern CXO’s View on Consumer Innovation

Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.  All that, plus the Flava of the Week about Amazon’s…

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