Consumer-First Health Group

Content Marketing the Right Way — Audience First, Then Product

Joe Pulizzi, founder and CEO of the Content Marketing Institute and author of Content Inc., explains why entrepreneurs keep doing it wrong. He identifies six steps that successful businesses have used to build their audience first, then sell product. He …

Read More

Standing Out With Social Media

Cari McLean, director of social media for HIMSS, shares tips from the trenches on how health IT organizations can stand out using social media. Learn the importance of being human in your strategy, which platforms are trending and what tools can make you…

Read More

The HIT Community: Behind the Scenes with HealthcareScene

You won’t want to miss this jam-packed interview with John Lynn, founder of HealthcareScene.com and co-founder of HITMC — the Healthcare IT Marketing and PR Conference. Hear John’s compelling
behind-the-scenes anecdotes, plus musings on why community i…

Read More

The Role of Digital Marketers in Health Care

Jared answers a question from Twitter about social influencer outreach then discusses his three-part blog series on hiring, onboarding and retaining digital marketers in health care organizations. Plus, should we have the right to delete “stupid tweets,”…

Read More

Creating Share-Worthy Content

Brian Critchfield, international content marketing guru and founder of Navel Marketing, sheds light on creating content that your target audience can’t help but share. Top 3 takeaways: (1) Learn 4 tools that form the foundation of any content marketing c…

Read More

Digital Strategies for Patient Engagement

Jared dives deep into three significant emerging trends that are impacting digital patient engagement and how health IT marketers can seize these opportunities to differentiate themselves. Tell us what you think by leaving a comment or tweeting @ulteradi…

Read More