Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don’t need to get involved with developing innovative technology.

Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.

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