Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships.

Thanks to the Martech.Health directory and the shiftforwardhealth.com Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.

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