The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

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