Brian Critchfield, international content marketing guru and founder of Navel Marketing, sheds light on creating content that your target audience can’t help but share. Top 3 takeaways: (1) Learn 4 tools that form the foundation of any content marketing campaign; (2) Learn whether you should go for quality or quantity of content; and (3) Explore why you should stop thinking like a marketer and instead think like a journalist. Tell us what you think by leaving a comment or tweeting @ulteradigital.