How can a health system improve patient satisfaction by first focusing on staff engagement, and what role do health IT professionals play? Britt Berrett, author of Patients Come Second, shares key insights on employee engagement from the trenches as a hospital CEO for nearly 20 years. Hear his reaction when a health IT professional didn’t believe that IT was vital to patient care. This episode’s unique perspective is a slight change of pace with profound implications for marketers. Full show notes at ulteradigital.com/wp/podcast-health-it-marketers-role-in-staff-engagement/.