Colin Hung, co-founder of the #hcldr Twitter chat and marketing director at Stericycle, dives deeply into the benefits of building a social media community. Learn how he maximizes engagement, how he identifies communities and what tools he uses to manage his Twitter strategy. We also have a special announcement from John Lynn about the 2016 Healthcare IT Marketing and PR Conference (HITMC). Full show notes are available at http://ulteradigital.com/wp/podcast-twitter-chats-just-jump-in/