Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch. VisitHC.Showfor more on this show and to sign up for email notifications of new episodes. Resources:…

Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. VisitHC.Showfor more on…

Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment. Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are…

Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout. Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listenand empathize, and…

Kyle Kiser, Chief Executive of Arrive Health, describes the connective efforts that it takes to make a health tech startup grow. Join Kyle and hosts Michael Roberts and Justin Bantuelle as they dig into the details of introducing consumer choice at the point of care, collaboration between healthcare organizations, price transparency, and more. VisitHC.Show for…

Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms. VisitHC.Show for more on this show…

Marnie Hayutin, founder of Writing.Health, returns to share tips for marketing messaging that work for medtech. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss how to highlight features and benefits of a medtech product without overwhelming people. VisitHC.Show for more on this show and to sign up for email notifications…

Justin Bantuelle, Chief Operating Offier at Health Connective, joins host Michael Roberts to discuss why doctors resist adopting new technologies and what developers can do to address those concerns. Sometimes new tools and devices don’t offer any real improvement over what’s currently available, and sometimes a proposed solution doesn’t make a doctor’s workflow any easier….

Medtech startups tend to underestimate the balance that’s needed across three key factors of development: cybersecurity, usability, and software architecture. Host Michael Roberts welcomes Health Connective’s Justin Bantuelle and Bold Type’s Jose Bohorquez, Mohamad Foustok, and Andres Echeverry to dive deep on increasing speed to market. VisitHC.Showfor more on this show and to sign up…

There has been a big shift in what a HIPAA-compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options. Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a new…