Podcast: Paradigm Shift of Healthcare
Showing Up Everywhere & Welcoming Your Guests (#99)
As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices’ ad campaigns. This conversation is…
Read MoreAdapting to Consumerization in Healthcare
Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build…
Read MoreThe Increasing Importance of Telehealth for Small Practices (#96)
COVID may have sped up the adoption and use of telemedicine, but it’s likely here to stay even as COVID impacts wax and wane. Patients are indicating a desire for telemedicine beyond COVID safety measures. In this episode, Michael and Scott discuss some of the recent statistics on telemedicine use among patients, and how practices…
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